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We worked with key stakeholders from Paladin Financial Services to develop a brand strategy, which we then communicated in their revised logo, stationery, corporate brochure and company website.
After more than 20 years of providing general financial planning, Paladin Financial Services decided to shift their focus from a market looking for general advising to those needing retirement and income planning services. Because of this shift, Paladin needed to go through a rebranding process to determine how to position themselves in their new target market.
We worked with executives from the firm to develop a brand strategy that will be used in all future marketing efforts. We complemented the strategy with a corporate identity package, brochure and website that embody Paladin’s new brand and effectively convey that message to prospective clients.
Click here to view the Paladin Financial Services website.
Gold Hermes Award: Brand Strategy