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We have worked with Business IT Professionals as brand consultants, strategy executors and public relations managers for several years.
Business IT Professionals (Biz IT Pro) was already a well-branded IT support company; Holy Cow’s services were enlisted to rebrand the company in a way that would not confuse people who already knew Biz IT Pro. In order to accomplish this, we redeveloped their positioning strategy and engaged in various PR activities to publicize this new direction to the new target audience.
In addition to public relations, we redesigned Biz IT Pro’s website to focus on this new positioning. The site utilizes pull-marketing techniques to draw prospective customers in, and enables them to connect with Biz IT Pro at anytime during their visit to the site. We worked with our development partner, Imp Designs, to create a complex offer system to capture the data of and qualify prospects who visited the site. The site is designed to look simple, but has complex technical features, including integration with Biz IT Pro’s customer relationship management system.
Click here to visit the Biz IT Pro website or here to download a case study.